Vinamilk SuSu

While most kids' beverage brands focused on sporty, fun images, SuSu stood out with its enchanting world where kids used their wit and imagination to overcome challenges.

For this 30-second spot, we enhanced SuSu's unique world with on-brand characters, music, and imagery. Following the TVC release, we produced a music medley for children, which has garnered nearly 48 million views on YouTube, becoming a favourite among Vietnamese kids.

Final deliverables for this ICM campaign included strategy planning, a thematic TVC, a music video, key visuals, packaging redesign, EDM banners, POSM materials, and other digital visual content.