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TBWA\ Group business card & credentials

Project type

Creative strategy, branding and graphic design

Date

Dec 2016

Location

Ho Chi Minh City, Vietnam

Backslash is the iconic symbol of TBWA\ Group. For TBWA\ Vietnam, we localised this signature icon by blending in Vietnamese elements.

One of our clients, dedicated to bringing joy to Vietnamese families, offers everything from Hot Wheels and Barbies to nationwide playgrounds where kids can truly be kids. To capture this spirit, our Creative Team, including myself, designed company credentials in a Marvel/comic style. Whether local or global, our designs are always tailored to fit the brief.

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