Decolgen

When the brand gives you a hand, you create a whole campaign with it. That’s how “Story of the Hands” began.

We humanised plain visuals by giving the hands characters, emotions, and even cold and flu symptoms. Decolgen’s TVC and social video series highlighted daily moments impacted by cold and flu symptoms, making medicine fun and entertaining.

The audience loved “Story of the Hands,” leading to impressive results:
* Engagement Rate: 21.8%
* Reached over 16M Facebook users (80% of the target audience)
* Video view rate: 8% in 3s VTR (benchmark: 4%)

Sales results:
* 85% growth (YTD June 2020 vs. YTD June 2019)
* 144% of sales quota achieved (YTD June 2020)
* Retail sales spikes: Sem 2 2019 vs. Sem 1 2019: +55%; Sem 2 2020 vs. Sem 2 2019: +30%; Sem 1 2020 vs. Sem 2 2019: +254%